7 Rules for Growing a Brand with Reels

Reels are the most efficient way to reach people who do not follow you yet. But growth comes from series produced with rules, not random clips.

The seven rules

• Put the hook in the first second: a question, a claim or a surprising visual.
• One idea per video.
• Produce series: “Part 1, 2, 3” formats drive profile visits.
• Add captions: most people watch on mute.
• Show the brand early: logo and palette within 3 seconds.
• Use trending audio while it is rising, not at its peak.
• Close with a call to action: save, share or visit the profile.

Measurement

Measure Reels by average watch time, shares and profile visits rather than views. If those three rise, the content is on track.