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Short video is the fastest growth channel for brands. Seven rules that work, from the first-second hook to series formats.
Reels are the most efficient way to reach people who do not follow you yet. But growth comes from series produced with rules, not random clips.
The seven rules
Put the hook in the first second: a question, a claim or a surprising visual.
One idea per video.
Produce series: “Part 1, 2, 3” formats drive profile visits.
Add captions: most people watch on mute.
Show the brand early: logo and palette within 3 seconds.
Use trending audio while it is rising, not at its peak.
Close with a call to action: save, share or visit the profile.
Measurement
Measure Reels by average watch time, shares and profile visits rather than views. If those three rise, the content is on track.
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