Digital Advertising & Performance Marketing

We turn your media budget into measurable growth across Meta, Google and beyond. Every lira is a hypothesis, every campaign a test, and every result is reported openly.

Advertising isn’t buying visibility. It is the discipline of reaching the right person, at the right moment, with the right message, and proving it. That’s why every campaign starts with a clear objective, and data shows what is working and what isn’t. Our decisions rest on measurement, not guesswork.

We audit your goals and existing ad accounts, then build the campaign architecture. Across Meta, Google and other channels, targeting, creative and budget allocation are continuously rebalanced by data, and results reach you in clear monthly reports, complete with our interpretation.

Creative is often what makes the biggest difference in paid media. Because the team behind your identity and social content also produces your ad visuals and Reels-format videos, new ideas move quickly into testing. Your media budget is paid directly to the platforms and our fee is invoiced separately, so you always see where every lira goes.

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What we do

Digital Advertising & Performance Marketing begins where strategy, design and production sit at the same table.

Campaign Strategy

We translate your business goals into advertising objectives, planning audience, channels and budget allocation separately for each stage of the funnel.

Audience analysis
Media planning
Budget planning
Funnel design
Competitor ad analysis

Ad Management

We set up campaigns, monitor them daily and regularly optimise bidding, targeting and budget settings based on performance data.

Meta Ads
Google Ads
Retargeting
Campaign setup and optimisation
Account restructuring

Creative Performance

We produce ad creatives in-house and test different messages, visuals and video formats, letting the data show which ones perform best.

Ad creative production
Reels and short-form video ads
A/B testing
Creative performance analysis
Creative fatigue monitoring

Measurement & Tracking

We set up pixels, tags and events so conversions are measured accurately, and match ad platform data to the real results on your website.

Conversion tracking
Pixel and tag setup
Google Analytics 4 configuration
ROAS tracking
Goal and event definitions

Reporting & Analysis

Every month we prepare transparent reports that explain in plain language what worked, what changed and what comes next, and we review the results together.

Monthly performance report
Spend and results breakdown
Campaign comparisons
Recommendations and action plan
Regular review meetings

Our approach

How we work

Research, strategy and production in a single flow. At every step, you see what we are doing and why.

01
Account & Data Audit

We review your existing ad accounts, historical campaign data and conversion tracking. If measurement is missing or set up incorrectly, we fix it before any budget is spent.
02
Campaign Architecture

We build the campaign structure, audience segments and budget allocation around your objectives, agreeing in writing upfront what each campaign is testing and which metric defines success.
03
Testing & Optimisation

We test creative, message and audience variations in a controlled way, shift budget towards what performs, refresh underperforming ads with new creative and monitor the account closely.
04
Reporting & Scaling

Our monthly report covers results, spend and what we have learned. We scale proven campaigns in a measured way and agree the next period’s testing plan with you.

Deliverables

What you get with Digital Advertising & Performance Marketing

Ad account audit report
Campaign strategy and media plan
Conversion tracking and pixel setup
Meta and Google campaign builds
Testable ad creative sets
Reels and short-form video ads
Monthly performance report
Periodic testing and action plan

Questions about Digital Advertising & Performance Marketing

Is there a minimum budget to start advertising?

We don’t set a fixed floor, but the budget needs to be enough to run tests and gather meaningful data. We agree a realistic starting budget together in our first conversation, based on your goals, sector and channels. If the budget is too small, we say so plainly and suggest focusing on one channel and one objective rather than spreading it thin.

How soon will we see results?

Early data arrives shortly after campaigns go live, but meaningful results depend on the platforms completing their learning phase and a few rounds of testing. That’s why we don’t promise timelines. Instead, from the first weeks we regularly share what we are testing, what we have learned and what happens next.

Whose name are the ad accounts in, and do we keep access?

Ad accounts and business managers are set up in your name and remain your property; we simply access them as authorised users. That way historical data, audiences and pixels always stay with you. If you already have accounts, we build on them rather than starting over, because accumulated data is valuable.

Do you also produce the ad creatives?

Yes. Our in-house design and production team creates static visuals, carousel ads and short Reels-format videos. Because creative and ad management sit within the same team, insights from test results turn into new creatives quickly, and underperforming ads are refreshed without delay.