Social Media Management

We shape your brand’s voice on social, produce every piece of content with our own team and run your accounts with the same care every day, from strategy and community to monthly reporting.

Social media is not a posting calendar. It is a relationship your brand renews with its audience every day, and we don’t leave it to chance. We start by looking at where your accounts stand today, who your audience really is and what your competitors are saying, then decide which platforms your brand belongs on, in what tone and how often.

Strategy, design, copy, photography and video are all produced under one roof. The team that designed your identity, or knows it inside out, also makes your posts, Reels and stories, so everything on your feed clearly comes from the same brand. We plan shoot days around the content calendar and turn a single shoot into weeks of material.

Publishing is only half the job. We reply to messages and comments promptly, manage your community in the brand’s own voice and keep a close eye on performance. Every month we share a clear report on what worked, what didn’t and what we will change next. You deal with one point of contact and watch the plan get sharper month by month.

Let's talk about your project

What we do

Social Media Management begins where strategy, design and production sit at the same table.

Strategy & Planning

We study your accounts, your competitors and your audience to decide what your brand should say on social, to whom, on which platform and in what tone.

Account and competitor audit
Communication strategy
Platform selection and priorities
Monthly content plan
Platform-specific formats

Content Production

Our own team produces the design, copy, photography and video, and shapes every piece around the format and viewing habits of the platform it lives on.

Post, carousel and story design
Reels and vertical video
Product and venue photography
Copywriting
Cover and template system

Account Management & Publishing

We publish approved content at the right time and keep your profile, highlights and links up to date, so your account always looks coherent.

Publishing calendar and scheduling
Approval workflow
Profile and highlights layout
Instagram, TikTok, LinkedIn and YouTube
Seasonal and campaign content

Community Management

We answer messages and comments in the brand’s own voice, spot negative situations before they grow and build a genuine dialogue with your followers.

Messages and comments
Moderation
Response guide
Crisis communication
Trend and news monitoring

Measurement & Reporting

We track reach, engagement and audience behaviour closely, share what we learn in a clear monthly report and feed it straight into the next month’s plan.

Performance analysis
Post-by-post comparison
Competitor monitoring
Monthly report and review
Insight-led optimisation

Our approach

How we work

Research, strategy and production in a single flow. At every step, you see what we are doing and why.

01
Account Audit

We review your current accounts, how past content performed, how competitors speak on social and how your audience engages, then set out clearly what to keep and what to change.
02
Strategy & Tone

We decide which platforms you belong on, your content themes, posting frequency and the brand’s tone of voice, and finalise the first month’s plan and visual templates with you.
03
Production & Publishing

We plan the month around shoot days, send design, copy and video for your approval, publish on schedule and keep on top of messages and comments every day.
04
Report & Refine

At the end of each month we share a clear report, look together at which content worked and why, and reshape the next month’s plan around those insights.

Deliverables

What you get with Social Media Management

Social media strategy document
Tone of voice guide
Monthly content calendar
Post, carousel and story designs
Reels and vertical videos
Account-specific template set
Community management response guide
Monthly performance report

Questions about Social Media Management

How do you decide how many posts we publish each month?

We don’t take the number from a fixed package. It comes from your goals, how your audience uses each platform and the quality of content that can realistically be produced. Fewer, stronger posts usually outperform frequent but forgettable ones. We agree the posting frequency during the strategy stage and adjust it up or down once the first months of data come in.

Will we see content before it goes live?

Yes. The monthly plan, designs, copy and videos all come to you for approval before publishing, and we schedule them once your feedback is in. The same rule applies to quick, topical posts; we simply agree a fast approval route with you at the start. Nothing is published on your brand’s behalf without your sign-off.

Who replies to messages and comments?

Our team handles day-to-day messages and comments. At the start we write a response guide covering frequent questions, sensitive topics and phrases the brand avoids. Questions that need your input, such as orders, pricing or technical support, go to the person you nominate. If we see a negative comment or a potential crisis, we contact you before responding.

Can you take over our existing accounts, or do we start from scratch?

We take over your existing accounts; your audience and history are a valuable part of the brand. First we review the state of each account, how past content performed and how the profile is laid out. We keep the themes that work and bring order to anything that looks scattered with the new visual system. We only suggest starting afresh for accounts that were never active or no longer fit their purpose.