7 Questions to Ask When Choosing an Advertising Agency in İstanbul

Finding an agency in İstanbul is easy; finding the right one is hard. Ask these seven questions.

1. Who will do the work?

Is the pitching team the delivery team? Ask to meet the strategist, designer and editor.

2. Is production in-house?

Without its own camera and editing team, an agency outsources every video; schedules slip and costs rise.

3. Is there work in my sector?

Clinics, restaurants and manufacturers have customers who decide differently. Look at similar work.

4. What does the report measure?

Not likes: reach, messages, calls, forms and sales.

5. Whose name are the ad accounts in?

Ad and social accounts should belong to the business; the agency should only have access.

6. Are the fee and ad budget separate?

They should be separate lines, with ad spend paid directly to the platform.

7. What are the contract terms?

Trial period, notice period and content ownership should be in writing.

If you want a team that answers all of these openly, see our İstanbul advertising agency page.