SEO & SEM

When your customers search, be the answer. We run organic SEO and Google search ads as one strategy, balancing short-term traffic with lasting visibility.

Being visible in search isn’t just about ranking high. The real goal is for the right person to find you the moment they need you, and for that visit to become a call, an enquiry or a sale. That is why we focus on search intent and outcomes rather than rankings alone.

We analyse your site’s technical structure, content, keywords and competitors. Organic SEO and Google search campaigns then run as one plan in which each feeds the other: search term data from ads shapes the content plan, and as you grow stronger organically on certain searches, ad budget moves to where it works harder.

We don’t treat SEO as separate from the rest of your brand’s communication. Content we produce for social and video is put to work in search too, and the copy on your site is written in your brand’s voice. We monitor Google Analytics and Search Console closely and share progress every month in a clear report.

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What we do

SEO & SEM begins where strategy, design and production sit at the same table.

Technical SEO

We review your site’s structure so search engines can crawl and understand it properly, then report the issues we find in priority order and resolve them.

Technical SEO audit
Crawlability and indexing checks
Page speed improvements
Mobile usability checks
Redirect and broken link clean-up

Keywords & Content

We uncover what your customers are actually searching for, then plan and write the pages and content that answer those searches in your brand’s voice.

Keyword research
Search intent mapping
Content strategy and calendar
Blog posts and guides
Refreshing existing content

On-Site Optimisation

We decide which search each page should appear for, then adjust titles, descriptions, images and internal links to match.

Title and meta description updates
Page structure and headings
Image optimisation
Internal linking
Local SEO and Google Business Profile

Google Search Ads

We set up Google search campaigns so you appear straight away on searches close to purchase, and steer budget towards the keywords that deliver results.

Google search campaigns
Search intent analysis
Ad copy optimisation
Negative keyword management
Bid and budget optimisation

Conversion & Landing Pages

We align the message, flow and calls to action on your landing pages with the ad and the search intent, so visits from search turn into results.

Conversion tracking setup
Landing page recommendations
Form and call button placement
Ad-to-page message match

Data & Reporting

We show the contribution of organic and paid search side by side, and share results in a clear monthly report with agreed next steps.

Google Analytics analysis
Search Console monitoring
Ranking tracking
Organic vs. paid traffic comparison
Monthly performance report

Our approach

How we work

Research, strategy and production in a single flow. At every step, you see what we are doing and why.

01
Search Audit

We review your site’s technical health, current rankings, Search Console data and any ad account history, and identify which searches your competitors are winning.
02
Keyword & Intent Map

We group keywords by search intent and decide which to target with organic content and which with ads, and which page each group should lead to.
03
Fix & Launch

We resolve technical issues in priority order, optimise pages and content, and launch search campaigns with negative keyword lists and conversion tracking in place.
04
Track & Rebalance

We monitor rankings, search terms and conversions closely, shift ad budget away from searches we now win organically, and report results every month.

Deliverables

What you get with SEO & SEM

Technical SEO audit report and prioritised action list
Keyword and search intent map
Page-by-page optimisation recommendations
Monthly content calendar and SEO-ready copy
Google search campaign setup and management
Conversion tracking plus Google Analytics and Search Console setup
Monthly organic and paid search performance report

Questions about SEO & SEM

How long before we see the impact of SEO?

SEO builds over time. The effect of technical fixes and page optimisation usually starts to show within a few weeks, while lasting visibility on competitive searches takes months. That is why we cover searches that need quick results with ads while strengthening organic performance in parallel. We report progress every month using ranking, traffic and conversion data.

If we already rank well organically, do we still need Google Ads?

Not on every search. Where you are strong organically, we usually recommend cutting ad spend or moving it to other keywords. Ads can still make sense where competitors bid on your brand name, where the results page is crowded with ads, or during campaign periods. We make the call together, search by search, based on the data.

Do we need to rebuild our website?

In most cases, no. We audit your current site first and list the issues in priority order; most title, content, speed and linking improvements can be made on the existing site. If the platform won’t allow essential changes, we tell you plainly and set out the options. If a new site is already planned, we prepare a migration plan that protects your search visibility.

Can you help us show up in local search and on Google Maps?

Yes. If you have a shop, an office or a service area, we complete your Google Business Profile and tidy up categories, descriptions, photos and opening hours. We suggest a routine for managing reviews and shape location and service area pages on your site around local searches. Where it helps, we support this with location-targeted search campaigns.