Social Media Guide for Restaurants, Cafés and Breakfast Venues in Çatalca

Çatalca is a nature, breakfast and food route for İstanbul residents escaping the city at weekends. Most of these visitors choose a venue on Instagram and Google before they set off.

What content works?

• Table-service Reels: the plate in the first second, the view in the second.
• Directions: clear facts like “50 minutes from İstanbul” make deciding easier.
• Seasonal content: harvest, winter breakfast, spring garden.
• Guest posts: reshare tagged posts to stories with permission.

Location tags and keywords

Tag the location on every post and use phrases like “Çatalca breakfast” naturally in captions. Instagram search now reads caption text too.

How should the ad budget be used?

A short Reels ad on Thursday and Friday, targeted at İstanbul’s western districts, brings bookings even on a small budget.

We plan, shoot and manage content for venues in one team through our social media management service.