9 Criteria for Choosing a Social Media Agency

The right agency understands your goals, builds a sustainable content system and reports results transparently.

Nine criteria

• Industry experience and work with similar brands
• A strategy-first rather than design-first approach
• Video and Reels production capacity
• Ads and organic content planned together
• References and measurable case results
• A team structure for day-to-day communication
• Defined approval and crisis processes
• Reporting format and frequency
• Price evaluated together with scope

Questions to ask

Which brands in a similar sector have you worked with? How do monthly production and approval work? Which metrics do you report? Who will be on the project? Clear answers reveal an agency’s maturity.