How to Build a Content Calendar: A Monthly Planning Template

Accounts without a content calendar post whatever comes up; accounts with one post toward a goal. The difference shows in follower quality after three months.

Content pillars

• Educational (40 percent): guides, tips, FAQs.
• Brand (25 percent): team, behind the scenes, values.
• Social proof (20 percent): reviews, cases, results.
• Sales (15 percent): products, campaigns, offers.

The template

Each row: date, platform, pillar, format, title, copy, asset link, owner, approval status. Plan next month on the 20th, submit for approval on the 25th, finish production on the 1st.

Flexibility

Leave 20 percent of the calendar empty for timely and trend content.