Landing Page Design: One Goal, One Action

A landing page is designed for one campaign and one action. No menu, no distracting links; only the offer and the form.

Sections

• Hero: the same headline as the ad, a clear benefit, one call-to-action button.
• Problem and solution: three bullets in the visitor’s language.
• Social proof: logos, reviews, numbers.
• How it works: a three-step process.
• FAQ: answer objections before they arise.
• Repeat CTA: the form or button again at the bottom.

Rules

Ad copy and page headline must match (message match). Keep forms to 3–4 fields. Keep the CTA sticky on mobile. One page per campaign, an A/B test per page.