12 Questions to Ask Before Commissioning a Corporate Website

Most website project problems are not technical; they come from questions that were never asked at the start.

Ask the agency

• What will the site be built on; a template or a custom design?
• At which stages will design approval be taken?
• Who writes the content and where do the visuals come from?
• How will mobile, speed and accessibility be tested?
• Are multilingual structure and SEO foundations in scope?
• Is there an admin panel, or do we depend on the agency for updates?

Ask yourself

• What is the single success metric a year from now?
• Which pages are essential and which can wait?
• Who owns the domain, hosting and source code?
• How will maintenance and security updates be handled after launch?
• Who sets up measurement (Analytics, Search Console, pixels)?
• How much of the budget goes to promotion after launch?