Remarketing Strategy: Turning Visitors into Customers

Remarketing reaches people who visited your site but did not buy. Done right, cost per conversion drops to a third of cold audiences.

Segments

• Cart abandoners (7 days): product image plus a small incentive.
• Product page visitors (14 days): social proof, reviews.
• Blog readers (30 days): service intro, case study.
• Existing customers: cross-sell, exclusion lists.

Frequency and duration

More than 3 impressions a day per person becomes annoying; set a frequency cap. Refresh creatives every 7 days and remove converters from lists immediately.

Channels

Meta, Google Display and YouTube together widen coverage. Add your email list to the mix; email is the cheapest remarketing channel of all.