Content SEO: Writing for Search Intent

Google does not count how often your page repeats a keyword; it judges how well it answers the searcher’s question.

Four intent types

• Informational: “what is, how to” → guides, lists, definitions.
• Comparison: “x vs y, best” → tables, pros and cons.
• Transactional: “price, quote, agency” → service page, form.
• Navigational: brand name → home, contact.

Writing rules

Query in the title, short answer in the first paragraph, then depth through subheadings. A subheading, list or image every 300 words keeps readability. End with internal links to related content.

Refreshing

Review your ten highest-traffic pages every quarter; update dates, data and examples. Refreshed content climbs faster than new content.