Skip crawl, index and structure checks before launch and a new site can stay invisible for months.
A fifteen-minute check on launch day saves the next six months.
The checklist
- robots.txt does not block crawling
- The staging noindex tag has been removed
- XML sitemap generated and submitted to Search Console
- One H1, meaningful title and description per page
- Canonical tags are correct
- hreflang defined on multilingual pages
- Old URLs 301-redirect to new ones
- Custom 404 page returning a 404 code
- HTTPS enforced, no mixed content
- Alt text and dimensions on images
- Structured data (Organization, Article, BreadcrumbList) error-free
- Core Web Vitals green on mobile
- Analytics and Search Console verified
- Internal links and menu depth no deeper than 3
- Page weight under 2 MB
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