E-commerce
10 Mistakes Made When Building an E-commerce Site
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Slow pages, forced registration and unclear shipping: the most common cart-killing mistakes and how to fix them.
In e-commerce every point of friction is lost revenue. The mistakes we see most often on new stores:
Ten mistakes
- Product pages that load slowly on mobile
- Forced registration to buy
- Shipping cost revealed only at the last step
- Product pages with a single photo and thin descriptions
- Search that does not tolerate typos
- Out-of-stock products still listed
- Limited payment methods at checkout
- Missing trust signals: return policy, SSL, reviews
- No abandoned cart email
- No measurement: the funnel is not tracked
Priorities
Speed first, then the checkout flow, then product page richness. Fixing these three usually doubles conversion; solve them before increasing ad spend.
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