3,14 Yönetici
Reviews are the most convincing marketing content. A practical system for collecting, answering and using them on your site and in ads.
Most prospective customers read reviews before buying. Review management is the cheapest and most effective part of marketing.
Collecting
- Automated email/SMS on day 3 after delivery or service
- QR code in store, short link on the invoice
- A direct, polite request to happy customers
Responding
Reply to every review, positive or negative, within 48 hours and personally. A mature reply to a negative review builds more trust with prospects than a positive review does.
Using them
Bring reviews onto product pages, service pages and ad creatives. Earn star snippets on Google with Review structured data. Video testimonials are three times more effective than text; plan short shoots with a few customers.
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