Multilingual Website SEO: hreflang and URL Structure

When multilingual sites are set up incorrectly, Google hesitates between languages and both versions rank poorly.

URL structure

• Default language at the root (/hizmetler), others with a prefix (/en/services)
• Translate URL segments too, not only content
• Separate pages per language; no automatic redirects

hreflang

Give every page reciprocal hreflang tags to all language versions and mark the default with x-default. Repeat the same information in the sitemap. Missing or one-way tags are ignored by Google.

Content

Machine translation alone is not enough; do separate title, meta description and keyword research for each language. The English page is written for English search intent, not as a translation of Turkish queries.